A R A Y S

Shree Textiles

Online Shopping app

Online Shopping

Data capture & ML consulting services to map out the way to a custom

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Challenges

Better way to know

We needed to attract attention to fashionistas and meet their needs, which can be a time-consuming job. However, since they spent almost 24 hours a week online, the spotlight was on their conduct. That meant combining the best e-commerce design and construction practices with a failsafe marketing approach to give fashionistas a brand new experience

Solutions

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The online portal was not only designed to be beautifully appealing but also to have a seamless shopping experience. We built an ecosystem that satisfies both the needs of the users and the needs of the company. This included adding a payment gateway that allowed for a smooth checkout process. Then we customized the admin panel so that adding products will be a breeze. Furthermore, in order to have a consistent user interface, we built a separate smartphone website from the ground up. The digital experience is built on the basis of mobile responsiveness. As a result, it is important that consumers hang around. Customers were able to buy on the go as soon as we launched a streamlined smartphone edition, and web visibility improved significantly. As a result, it is important that consumers hang around. Customers were able to buy on the go as soon as we released a streamlined smartphone edition, and web visibility improved significantly.

Our procedure

  • Step 01
  • Step 02
  • Step 03
  • Step 04

Step 1

Target market analysis
We conducted a target demographic review and a strategic evaluation to ensure that the website was tailored to the right audience. As a result, a comprehensive buyer identity was developed, which reflects a significant portion of the consumer base

Step 2

Our process
We should rely on the revenue funnel so that we know about whom the website was referring to. We have built a set of measures that lead visitors to a purchase choice, from customized updates to motivational social media messages. However, one of the most important pillars was to understand the buyer's point of view. We were able to build a consumer journey that enabled the user to easily accomplish their aim by submerging ourselves in the background of the client. Both of this is accomplished by general education on how to look, as well as crucial platform changes. The smartphone website, for example, directs customers to sales campaigns and emphasizes a clear and simple view of the clothing categories. The desktop edition, on the other hand, takes you on a tour through visual categories and well-known brands

Step 3

Website structure
The next step was to structure the website and client relationship management so that each section was perfect.

Step 4

Prevented errors
When it came to implementing our solutions, we did not leave any stone unturned. We found that the graphics on the mobile websites were slowing down the purchasing process, so we moved to a minimalist version to prevent losing conversions. Another aspect is allowing shoppers to reserve the goods in their shopping cart without having to hurry through the checkout process. It is the same as when you are in a physical shop and you are holding an object in your hand while searching. We have literally taken offline customers' natural behavior and applied it to the web.

Results

We had a good understanding of what we wanted when we began the design process: a minimalist design that was very clear, allowing the material to stand out and be easily followed by any person. As a result, the most valuable facts and the most enticing graphics are at the top of each page, allowing the user to quickly find what he is looking for